ABD Launches ‘The Indian Edit’, a Premium Whisky
Celebrating Modern Indian Identity
The Indian Edit curates one of the finest whisky blends and creates a standalone benchmark in the world of premium spirits
Uttar Pradesh state is central to ABD’s growth journey, with over ₹600 crores being invested to expand its manufacturing footprint and the launch of ‘The Indian Edit’ further strengthening the company’s presence in this key market
Lucknow, 24th September 2026: Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, today announced the launch of its new premium whisky, ‘The Indian Edit’.
The brand is built on the understanding that modern Indian success is increasingly defined by our ability and confidence to shape traditions and evolving culture into a distinct personal statement. Positioned for the contemporary and global Indian consumer, ‘The Indian Edit’ presents an Indian as a source of pride, refined into a premium whisky experience.
The Indian Edit is a blend of Indian malt and grain spirits with fine Scotch malts. The notes of vanilla, caramel and gentle oak are curated with malts which add warmth, richness and a long finish. The Indian Edit builds its packaging from everyday Indian. The bottles have many regional languages embossed on it, the idea inspired from our Indian currency notes. The label is clean and features a vintage motif, reminiscent of classic Indian traveling circuses. And the cap is designed to evoke a Maharaja crown. Together, these details reinforce the brand’s expression of being proudly and unmistakably Indian.
Commenting on the launch, Mr. Amar Sinha, Managing Director, ABD, said, “The launch of The Indian Edit marks an important step in ABD’s transformation journey and reflects our commitment to building distinctive luxury brands for the evolving Indian consumer. Uttar Pradesh state is central to this journey. The State has one of the most progressive excise policy frameworks in India, supported by an industry-friendly Government and a conducive environment for long-term investment. These excise-friendly policies, introduced by the Government over the past eight years, have contributed to significant growth in the State’s MFL market. ABD is investing over ₹600 crores in the state to strengthen its manufacturing footprint, with the bottling unit expected to become operational in Q3 FY27 and the distillery planned for commissioning in the next24 months. We see significant potential in the State and look forward to contributing to its growth and its vision of becoming a trillion-dollar economy.”
Speaking on the launch, Bikram Basu, Group Chief Marketing and Innovation Officer, ABD, said, “The Indian Edit Premium Whisky captures the beauty of India today. Increasingly modern in outlook, globally competitive, and evolving on traditions and values which are core to us as people and our ancient civilisation. It celebrates a person rooted as ‘The Indian’ and
confident in shaping a contemporary, global view. It comes at the heart of where the spirits business lies in terms of value and volume today, and we are confident with our abilities to make this a standout success.”
The launch comes amid sustained growth momentum in India’s premium whisky segment, where consumers are increasingly seeking brands that combine quality, distinctiveness and a more evolved drinking experience. The Indian Edit will be available in 750 ml, 500 ml and 180 ml formats across key markets, including Maharashtra, Delhi, Haryana, Uttar Pradesh, Punjab, Chandigarh, Rajasthan, Goa, Daman and Telangana, West Bengal with quick expansion planned in other markets. In Uttar Pradesh, the 750 ml pack is priced at ₹1,040. Consumer prices may vary across states depending on state excise regulations and incidence of taxes.
